Lily & Bean are a globally recognised accessories brand with a highly engaged social media audience and a strong visual identity. With social media playing a key role in driving product awareness and sales, it was important that their content remained both commercially effective and visually cohesive.

We worked with imagery from their brand photoshoots and model-led campaigns to create a consistent and engaging Instagram grid. Our content approach focused on nurturing their existing audience through product-led storytelling, while also increasing reach to support brand growth and customer acquisition.

As part of our work, we collaborated with influencers to increase engagement and visibility, ran and managed regular competitions, and utilised Stories features such as product and link stickers to drive clicks directly to their website. Engagement and conversion were key priorities throughout our strategy, ensuring their social media presence continued to support sales alongside brand awareness.